Forførende, flotte og funklende – og for den moderne forbruger med tjek på tidens puls. Med ægte diamanter og internationalt design henter den 29-årige Christina Hembo inspiration i metropolernes magi, når hun designer sine Swiss Made diamanture. Hos Christina får du ure i høj kvalitet med de fineste diamanter - til vejledende udsalgspriser fra 995,- Christina er i dag internationalt anerkendt som en af de bedste unge urdesignere og med god grund. Christinas ure er helt unikke, altid Swiss Made og altid med ægte diamanter. Design i verdensklasse der kan måle sig med ure fra de store modehuse – men i en prisklasse langt under de store designikoners! “At designe ure er utroligt spændende. Hvor trenden i dag er billig Kina produktion og uægte sten, ønskede jeg at gå i en anden retning – at skabe smukke designerure, der er til at betale, fremstillet i Schweiz og med ægte diamanter i topkvalitet”.
OM CHRISTINA
På bare 4 år er urene fra Christina Design London blevet en international succes. Alle urene er Swiss Made og dekoreret med op til 212 ægte diamanter og priserne på Christinas ure er særdeles konkurrencedygtige i forhold til, hvad der ellers er at finde i butikkerne. Hemmeligheden bag den favorable pris er, at Christinas avance er lille i forhold til den traditionelle avance i urbranchen. ”Fra dag ét har filosofien bag Christina Design London været klar: at skabe Swiss made ure med design af international kaliber og brillanter af højeste kvalitet – og vel og mærke til en pris, som ikke kun er forbeholdt modens haute couture-klasse”, fortæller den danske designer Christina Hembo.
The University of the Arts
London Christina Hembo er uddannet Master of Arts på det berømte og eftertragtede The University of the Arts London, hvor også design-ikoner som Stella McCartney, Alexander McQueen, Jimmy Choo og skuespilleren Pierce Brosnan er uddannet. Blandt mange tusinde ansøgere fra hele verden var Christina Hembo en af designverdenens 18 spirende håb, som efter den lange optagelsesprocedure med både praktiske prøver og personlige samtaler blev optaget på den internationalt anerkendte designskole.
Hjertet banker for storbyens pulserende rytmer
Interessen for design, ure og smykker har Christina Hembo altid haft og med sin spændende internationale baggrund bliver hun med sin forkærlighed for diamanter og eksklusivt design af unikke ure inspireret af strømninger fra alle verdens modemetropoler. ”Mit hjerte banker for den helt specielle atmosfære, stemning og dynamik, der kun findes i en storby” forklarer Christina Hembo og lader blikket hvile et udefinerbart sted bag i rummet, inden hun igen tager ordet: ”Byens liv er på samme tid energiske rytmer, forførende eventyr og high-class eksklusivitet, og det er det, jeg forsøger at viderebringe til mine ure”. Igennem sin studietid havde Christina Hembo arbejdet på ideen om at designe ure som i sin form har hentet inspiration fra den eksklusive og glamourøse smykkeverden. Da den unge designer i 2004 fik sit afgangsbevis fra The University of the Arts London, kunne hun fuldt ud hellige sig sin drøm om at designe eksklusive ure. Grundidéen, dengang som nu, var at urene skulle kunne anskaffes af enhver forbruger, som værdsætter kvalitet, godt design og diamanter.
Et ur skal vække glæde, beundring og begejstring
Urkollektionen fra Christina omfatter i dag 275 modeller, som forhandles af førende forhandlere i hele landet. Hvert efterår bliver kollektionen suppleret af 25-30 nye modeller, som præsenteres på det store internationale show Watch & Jewellery i Bella Center. Det tager fra 1 til 1½ år at designe et nyt ur. Først bliver ideen tegnet i 2 Dimensionel tegning, derefter i 3D, hvorpå uret laves i balsatræ, for til allersidst at blive lavet i stål. Det er en lang proces med mange tilpasninger og overvejelser undervejs. Christina designer alt lige fra selve urkassen, til visere, kroner, skiver og beslutter hvor mange diamanter uret skal have påført. Intet er overladt til tilfældighederne. Det hele kommer an på, hvilken historie Christina Hembo vil fortælle med sit ur. ”Et ur er essensen af dynamik, karakter og klasse. Uret fortæller en historie om forbruger, der inspirerer mig i mit design”, siger den unge urdesigner.
Diamanter går aldrig af mode
Christinas kollektion indeholder ure med op til 212 funklende diamanter (vejl. udsalg 7.995,-). og ure med blodrøde rubiner. Fælles for samtlige ure er, at de er besat med brillantslebne diamanter i Top Wesselton-VVS kvalitet, som er en af de klareste og fineste diamantkvaliteter der kan købes for penge. “At designe ure er utroligt spændende. Hvor trenden i dag er billig Kina produktion og uægte sten, ønskede jeg at gå i en anden retning – at skabe smukke designer-ure der er til at betale, fremstillet i Schweiz og med ægte diamanter i topkvalitet”. Christina Hembo I dag eksporteres Christina Design London urene til mere end 10 forskellige lande og ambitionen er fortsat at kunne udvide og udvikle virksomheden – dog hele tiden med de 3 kerneværdier for øje. Nemlig at producere ure som er Swiss made, og som prydes af ægte diamanter i høj kvalitet og ikke mindst til en pris, som giver enhver kvinde eller mand mulighed for at købe sig et pragtfuldt kvalitetsur, der både design- og kvalitetsmæssigt vil holde i mange år fremover. Med priser, fra 995,- til 7.995,- og design i verdensklasse kan urene måle sig med smykkeure fra de store modehuse, men i en prisklasse, der ligger langt under de store designikoners.
SWISS TRADITION!
Dette stempel er din kvalitetsgaranti. Alle ure fra Christina leveres med et ”Swiss certificate of origin” – det betyder, at de schweiziske myndigheder kontrollerer, at der leves op til de strenge produktionskrav. Du er dermed sikker på, at dit ur opfylder samtlige krav for at bære kvalitetsbetegnelsen ”Swiss Made”. At være Swiss Made er noget helt specielt, da langt de fleste kendte modemærker i dag kommer fra Kina, fordi det her er billigt at producere. Kun de bedste, fineste og mest kendte ure fremstilles fortsat i Schweiz – fordi håndværket her er i orden. 400 års tradition for at fremstille verdens fineste ure er noget du kan mærke, kvalitet på dit håndled hver dag.
DIAMANT FORKLARING
Vidste du at en Diamant er verdens hårdeste sten? Diamanten er det hårdeste naturprodukt man kender og er over 100 gange hårdere end de næsthårdeste ædelsten, rubiner og safirer. Diamanter får derfor meget sjældent skrammer. Diamantens værdi bestemmes af de fire C´er: Color = farve, Cut = slibning, Clarity = klarhed, Carat = vægt. Nogle mener, at det burde være de 5 C´er – det femte C står for Certifikat. Det mener Christina også, så derfor får du natur- ligvis et certifikat på dit diamantur, der verificerer ægtheden af de sjældne og fine diamanter i dit nye Christina ur. Hvad er en Brillant? Det kan virke forvirrende, at mange fagfolk bruger ordene diamant og brillant i flæng. Der er tale om èn og samme sten. Navnet på mineralet er diamant, mens navnet på slibningen er brillant. Det vil sige, at en brillant er en cirkelrund diamant med ialt 57 slebne facetter. Den korrekte udtryksform er egentlig en brillant-slebet diamant, hvilket er det fineste og dyreste slib en diamant kan få.
Christina Design London is proud to present The Masterpiece Collection created by Christina Hembo, the undisputed, internationally recognized shooting star of high end horology.
All timepieces in The Masterpiece Collection are Danish design, Swiss Made, full round cut diamond timepieces at astonishingly competitive prices.
Every timepiece is elegantly encrusted with certified full round cut diamonds of Top Wesselton (F-G) / VVS quality, underlining the extravagance of each single timepiece.
All Christina Design London timepieces come with a full Swiss certificate of origin, ensuring our partners around the globe the very best of traditional Swiss watch making.
ABOUT CHRISTINA The Danish designer is educated “Master of Arts” from the world famous “The University of the Arts London”. The university is regarded as one of the Top 3 universities in the world and has besides Christina educated such design icons as Stella McCartney, Alexander McQueen, Jimmy Choo, and many more.
Inspired by the pulse and heartbeat of this worlds metropolis´, the 29 year old Danish Head Designer, now launches her long expected 2008 Collection of ticking pieces of jewellery.
As always all timepieces are Swiss Made and extravagantly decorated with up to 212 genuine full round cut diamonds in certified Top Wesselton / VVS quality at relentlessly competitive prices. Christina explains.
In just four years the timepieces from Christina Design London has managed to rocket into the international scene of horology, making the Christina brand the talk of the town in an unheard short time span.
Today you can thus find Christina Design London in such different markets as the , Scandinavia and the proving the undeniable world-wide appeal of the Christina timepieces.
That “Diamonds are a girl’s best friend” was not just the opinion of Marilyn Monroe and her Hollywood contemporaries.
Women today still love the feeling of true and feminine luxury – regardless whether they consider themselves a fashion diva, a French femme fatale or a glamorous goddess.
“A timepiece is the essence of dynamic, character and personality. It tells a unique story of the wearer and is a constant inspiration to me in my design process”the young Danish designer explains.
SWISS TRADITION
What is “Swiss Made” Source Federation of the Swiss Watch Industry FH, 2006.
Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.
What lies behind this reputation ? What does a label like this mean for the consumer ?
"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).
The Swiss are not the only watchmakers to manufacture high-quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.
The intrinsic value of the "Swiss made" label, therefore, is the result of considerable efforts on the part of watch making companies, who are ultimately responsible for maintaining its reputation.
While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.
It is hardly surprising that this asset whets the appetite of counterfeiters. "Swiss made" has to be constantly protected on every market. Providing this protection is one of the principal tasks of the FH which conducts an on-going battle through legal and administrative channels to thwart anyone abusing the "Swiss" name. The weapons used in this battle are the laws of each of the countries concerned, backed by international agreements (bi-lateral treaties signed by Switzerland with several European countries and multi-lateral conventions drawn up by the World Intellectual Property Organization and by the World Trade Organization - TRIPS agreement).
Recognizing that it must set the example, Switzerland has already reinforced the legal instruments at its disposal. The new law on "the protection of brand names and place of origin", passed on 28 August 1992, introduced more severe punishments. The Swiss customs authorities, for their part, keep a vigilant eye on all imports, exports and merchandise in transit.
Moreover, a law "regulating the use of the name 'Swiss' for watches" sets out the minimum conditions that have to be fulfilled before a watch merits the "Swiss made" label.
This law is based on a concept according to which Swiss quality depends on the amount of work actually carried out on a watch in Switzerland, even if some foreign components are used in it. It therefore requires that the assembly work on the movement (the motor of the watch) and on the watch itself (fitting the movement with the dial, hands and the various parts of the case) should be carried out in Switzerland, along with the final testing of the movement. It also requires that at least 50% of the components of the movement should be manufactured in Switzerland.
Certain regions in Switzerland have their own "place of origin" labels. One of the most renowned is "Genève", which identifies top-quality timepieces made in the city and canton of Geneva. Like "Swiss made", this label is very popular with counterfeiters and therefore benefits from continuous protection within the framework of the FH's anti-counterfeiting programme.
The Swiss watch industry is very active in safeguarding the integrity of "Swiss made" and its other regional labels of quality.
The vigilant consumer can also play an effective supporting role. By choosing reputable sales points and not being tempted by deals that are as dubious as they are outlandish, he or she will help to thwart counterfeiters, protect his or her own interests and contribute to the defence of fair trading.
The FH and its regional representatives will be happy to provide further information on this subject.
DIAMOND QUALITY
All Diamonds from Christina Design London are top quality certified full round cut diamonds / Top Wesselton (F-G) / VVS.
Learn More About Diamonds
The modern round brilliant consists of 57 facets (33 on the top half above the middle or of the stone) and 24 on the (the lower half below the girdle).
Rounds are the most popular shape that Diamonds are cut into. It is also the most brilliant of all the cuts. You may have heard of a term called "Ideal Cut". This term refers to the attempt to cut a Diamond into the best proportions to achieve maximum brilliance.
Rounds are the most expensive cuts, and with good reason. It is usually possible to retain more weight from a Rough (unpolished) Diamond if it is cut into a Fancy shape than if it is cut to a Round.
The 3 most important things to consider when buying a diamond is CUT, COLOUR AND CLARITY:
Clarity
In plain terms clarity is simply how much "stuff" is inside the diamond crystal. The less the "stuff" the more they cost. This again because of rarity by lack of imperfection. Most all of the diamonds mined have inclusions that are visible to the unaided eye. A typical retail jeweller may sell a flawless clarity grade diamond once every 10 years, maybe!
This scale ranges from F to I-3. This entire scale can be divided in half, with diamonds that you can visually see the imperfections to the unaided eye, and diamonds that require 10 power magnification to see the imperfections. This division is at the I-1 clarity grade to the SI-2 clarity grade. The I-3 clarity grade will generally contain enough imperfection to dramatically reduce the amount of brilliancy and sparkle and should not be considered for "fine jewellery". However there can even be a good, as well as bad I-2 or I-1 clarity grade diamond. As an example a good I-1 clarity grade diamond would have an imperfection to the side, which would be eye visible, however after being set would be covered by a prong or other feature of the setting. The less desirable I-1 clarity grade diamond would possess a very similar inclusion however because of its location would not be able to be hidden. An eye visible inclusion such as this would later prove to be a distraction to the beauty of the diamond. As with the colour of the diamond, clarity is very much personal taste and if you don’t like the number of imperfections - just plan to spend more money!
Cut
The Cut is the most important characteristic of a diamond. This factor determines how much light that enters the diamonds from above, then how much light will be reflected and refracted back out of the gem to the eye of the observer. In other words how pretty the diamond can be is decided by the cut. For the consumer it is fairly easy to determine in general terms if a round brilliant cut diamond is well cut or proportioned. The first and easiest characteristic to evaluate is to compare the diamonds weight with the proper diameter size listed in the "Size to Weight Ratio Chart "below. At the turn of the century, a young Belgian mathematician, Marcel Tolkowski, came up with what is now called the "Ideal cut" for round diamonds. His formula in essence says that if an ideal cut diamond has a 1.00 carat weight, then its proper diameter size should be between 6.3 to 6.5mm. This is the first and easiest characteristic to evaluate. The rest of the characteristics, that are equally important, such as depth% and table%, polish, symmetry can also easily be determined by comparing the information in the tables below with the information provided on the certificate of the diamond you are interested in.
Colour
COLOR GRADING arbitrarily begins with "D" to avoid confusion. "A", "B", and "C" are assumed to not exist but there is room in the colour range to allow for finding them. With grades "A", "AA", or "AAA" how do you know which one is the brightest white colour? Diamonds are colour graded by a gemmologist against a master set of colours.
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D-Fare (River) the finest & brightest colourless diamonds, usually for the discriminating customer who can afford the most beautiful and the rare.
G-H (Top Wesselton) are very white & bright face-up colourless diamonds and when mounted in jewellery it is difficult to see the a difference between these and the River.
H-I-J (Wesselton or lower) are not quite as bright or have very slight hardly noticeable tint.
K-L have a slight tint even the average person will begin to notice.
M or Lower the colour will be noticed.
Diamonds occur naturally in all spectral colours, from red to blue, however the most commonly occurring colours are yellow and brown. An alphabetical scale D through Z grades the amount of colour a diamond possesses. They began at D in case a whiter diamond was later found. Colour & Cut are the two factors that influence a diamond's beauty the most.
Colour should reflect one's tastes and budget. I.e.: You may be able to go with a higher colour grade and lower clarity grade to suit your taste and stay within budget.
Diamonds of a colourless grade in the D-F range are much more valuable than diamonds in the L-P range because of the rarity of these colourless diamonds. This is not to say that the diamonds in the lower colour range are not pretty, they can have just as much brilliancy and sparkle but with a stronger colour tone. The effects of colour to the cost of a diamond can be dramatic. Two diamonds of the same weight, clarity, size and shape can have a cost difference of over 100% for the difference between an F body colours to a J body colour. Colour can only be graded accurately if the diamond is un-mounted or "loose" and it is highly recommended that the diamond be independently certified for its colour as well as the other following quality grades. The colour of your diamond will be simply a matter of personal taste and if you don't like the colour - just plan to spend more money!
Facts
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The diamond derives its name from the Greek word adamas, meaning unconquerable.
The Diamond is the hardest substance on earth.
Diamonds are formed under extreme heat and pressure deep within the earth's crust, and come to the surface through volcanic eruptions.
Most diamonds found in nature are between one and three billion years old.
80% of the world's diamonds are not suitable for jewelry.
The largest diamond ever found was the Cullinan at 3,106 carats. Known also as the Star of Africa, it adorns the scepter of King Edward VII of England. The Tower of London is its current home.
Most expensive diamond: $16,548,750. It was bought in 1997 and was 100 carats.
The easiest way to spot the difference between a diamond and cubic zirconia is to weigh it. Cubic zirconia weigh 55% more than diamonds.
Diamonds can be completely consumed by fire at temperatures ranging from 1,400° to 1,607° F., depending on the hardness of the gem.
History
Diamonds are thought to have been first recognized and mined in India, where significant alluvial deposits of the stone could then be found. The earliest written reference can be found in the Buddhist text, the Anguttara Nikaya another Sanskrit text, the Arthashastra, which was completed around 296 BCE and describes diamond's hardness, lustre, and dispersion. Diamonds quickly became associated with divinity, being used to decorate religious icons, and were believed to bring good fortune to those who carried them. Ownership was restricted among various castes by colour, with only kings being allowed to own all colours of diamond.
In February 2005, a joint Chinese-U.S. team of archaeologists reported the discovery of four corundum-rich stone ceremonial burial axes originating from China's Liangzhu and Sanxingcun cultures (4000 BCE–2500 BCE) which, because of the axes' specular surfaces, the scientists believe were polished using diamond powder [4] [5]. Although there are diamond deposits now known to exist close to the burial sites, no direct evidence of coeval diamond mining has been found: the researchers came to this conclusion by polishing corundum using various lapidary abrasives and modern techniques then comparing the results using an atomic force microscope. At that scale, the surface of the modern diamond-polished corundum closely resembled that of the axes; however, the polishes of the latter were superior.
Diamonds were traded to both the east and west of India and were recognized by various cultures for their gemmological or industrial uses. In his work the Roman writer Pliny the Elder noted diamond's ornamental uses, as well as its usefulness to engravers because of its hardness. In China, diamonds seem to have been used primarily for engraving jade and drilling holes in beads. Archaeological evidence from Yemen suggests that diamonds were used as drill tips as early as the 4th century BCE. In Europe, however, diamonds disappeared for almost 1,000 years following the rise of Christianity because of two effects: early Christians rejected diamonds because of their earlier use in amulets, and Arabic traders restricted the flow of trade between Europe and India.
Until the late middle Ages, diamonds were most prized in their natural octahedral state, perhaps with the crystal surfaces polished to increase lustre and remove foreign material. Around 1300, the flow of diamonds into Europe increased via Venice's trade network, with most flowing through the low country ports of Bruges, Antwerp, and Amsterdam. During this time, the taboo against cutting diamonds into gem shapes, which was established over 1,000 years earlier in the traditions of India, ended allowing the development of diamond cutting technology to begin in earnest. By 1375, a guild of diamond polishers had been established at Nuremberg. Over the following centuries, various diamond cuts were introduced which increasingly demonstrated the fire and brilliance that makes diamonds treasured today: the table cut, the briolette (around 1476), the rose cut (mid-16th century), and by the mid-17th century, the Mazarin, the first brilliant cut diamond design. In 1919, Marcel Tolkowsky developed an ideal round brilliant cut design that has set the standard for comparison of modern gems; however, diamond cuts have continued to be refined.
The rise in popularity of diamonds as gems seems to have paralleled increasing availability through European history. In the 13th century, King Louis IX of France established a law that only the king could own diamonds. However, within a century diamonds were popular gems among the moneyed aristocratic and merchant classes, and by at latest 1477 had begun to be used in wedding rings. Popularity continued to rise as new cuts were developed that enhanced the diamond's aesthetic appeal, and has largely continued unabated to this day; diamonds have proven popular with all classes in society as their cost has become within reach. A number of large diamonds have become historically significant objects, as their inclusion in various sets of crown jewels and the purchase, sale, and sometimes theft of notable diamonds, have sometimes become politicized.
What is “Swiss Made”Source Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.What lies behind this reputation ?What does a label like this mean for the consumer ?"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).The Swiss are not the only watchmakers to manufacture high-quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.The intrinsic value of the "Swiss made" label, therefore, is the result of considerable efforts on the part of watch making companies, who are ultimately responsible for maintaining its reputation. While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.It is hardly surprising that this asset whets the appetite of counterfeiters. "Swiss made" has to be constantly protected on every market. Providing this protection is one of the principal tasks of the FH which conducts an on-going battle through legal and administrative channels to thwart anyone abusing the "Swiss" name. The weapons used in this battle are the laws of each of the countries concerned, backed by international agreements (bi-lateral treaties signed by Switzerland with several European countries and multi-lateral conventions drawn up by the World Intellectual Property Organization and by the World Trade Organization - TRIPS agreement).Recognizing that it must set the example, Switzerland has already reinforced the legal instruments at its disposal. The new law on "the protection of brand names and place of origin", passed on 28 August 1992, introduced more severe punishments. The Swiss customs authorities, for their part, keep a vigilant eye on all imports, exports and merchandise in transit.Moreover, a law "regulating the use of the name 'Swiss' for watches" sets out the minimum conditions that have to be fulfilled before a watch merits the "Swiss made" label. This law is based on a concept according to which Swiss quality depends on the amount of work actually carried out on a watch in Switzerland, even if some foreign components are used in it. It therefore requires that the assembly work on the movement (the motor of the watch) and on the watch itself (fitting the movement with the dial, hands and the various parts of the case) should be carried out in Switzerland, along with the final testing of the movement. It also requires that at least 50% of the components of the movement should be manufactured in Switzerland.Certain regions in Switzerland have their own "place of origin" labels. One of the most renowned is "Genève", which identifies top-quality timepieces made in the city and canton of Geneva. Like "Swiss made", this label is very popular with counterfeiters and therefore benefits from continuous protection within the framework of the FH's anti-counterfeiting programme.The Swiss watch industry is very active in safeguarding the integrity of "Swiss made" and its other regional labels of quality.The vigilant consumer can also play an effective supporting role. By choosing reputable sales points and not being tempted by deals that are as dubious as they are outlandish, he or she will help to thwart counterfeiters, protect his or her own interests and contribute to the defence of fair trading.The FH and its regional representatives will be happy to provide further information on this subject. What is “Swiss Made”Source Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.What lies behind this reputation ?What does a label like this mean for the consumer ?"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).The Swiss are not the only watchmakers to manufacture high-quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.The intrinsic value of the "Swiss made" label, therefore, is the result of considerable efforts on the part of watch making companies, who are ultimately responsible for maintaining its reputation. While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.It is hardly surprising that this asset whets the appetite of counterfeiters. "Swiss made" has to be constantly protected on every market. Providing this protection is one of the principal tasks of the FH which conducts an on-going battle through legal and administrative channels to thwart anyone abusing the "Swiss" name. The weapons used in this battle are the laws of each of the countries concerned, backed by international agreements (bi-lateral treaties signed by Switzerland with several European countries and multi-lateral conventions drawn up by the World Intellectual Property Organization and by the World Trade Organization - TRIPS agreement).Recognizing that it must set the example, Switzerland has already reinforced the legal instruments at its disposal. The new law on "the protection of brand names and place of origin", passed on 28 August 1992, introduced more severe punishments. The Swiss customs authorities, for their part, keep a vigilant eye on all imports, exports and merchandise in transit.Moreover, a law "regulating the use of the name 'Swiss' for watches" sets out the minimum conditions that have to be fulfilled before a watch merits the "Swiss made" label. This law is based on a concept according to which Swiss quality depends on the amount of work actually carried out on a watch in Switzerland, even if some foreign components are used in it. It therefore requires that the assembly work on the movement (the motor of the watch) and on the watch itself (fitting the movement with the dial, hands and the various parts of the case) should be carried out in Switzerland, along with the final testing of the movement. It also requires that at least 50% of the components of the movement should be manufactured in Switzerland.Certain regions in Switzerland have their own "place of origin" labels. One of the most renowned is "Genève", which identifies top-quality timepieces made in the city and canton of Geneva. Like "Swiss made", this label is very popular with counterfeiters and therefore benefits from continuous protection within the framework of the FH's anti-counterfeiting programme.The Swiss watch industry is very active in safeguarding the integrity of "Swiss made" and its other regional labels of quality.The vigilant consumer can also play an effective supporting role. By choosing reputable sales points and not being tempted by deals that are as dubious as they are outlandish, he or she will help to thwart counterfeiters, protect his or her own interests and contribute to the defence of fair trading.The FH and its regional representatives will be happy to provide further information on this subject. What is “Swiss Made”Source Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.What lies behind this reputation ?What does a label like this mean for the consumer ?"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).The Swiss are not the only watchmakers to manufacture high-quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.The intrinsic value of the "Swiss made" label, therefore, is the result of considerable efforts on the part of watch making companies, who are ultimately responsible for maintaining its reputation. While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.It is hardly surprising that this asset whets the appetite of counterfeiters. "Swiss made" has to be constantly protected on every market. Providing this protection is one of the principal tasks of the FH which conducts an on-going battle through legal and administrative channels to thwart anyone abusing the "Swiss" name. The weapons used in this battle are the laws of each of the countries concerned, backed by international agreements (bi-lateral treaties signed by Switzerland with several European countries and multi-lateral conventions drawn up by the World Intellectual Property Organization and by the World Trade Organization - TRIPS agreement).Recognizing that it must set the example, Switzerland has already reinforced the legal instruments at its disposal. The new law on "the protection of brand names and place of origin", passed on 28 August 1992, introduced more severe punishments. The Swiss customs authorities, for their part, keep a vigilant eye on all imports, exports and merchandise in transit.Moreover, a law "regulating the use of the name 'Swiss' for watches" sets out the minimum conditions that have to be fulfilled before a watch merits the "Swiss made" label. This law is based on a concept according to which Swiss quality depends on the amount of work actually carried out on a watch in Switzerland, even if some foreign components are used in it. It therefore requires that the assembly work on the movement (the motor of the watch) and on the watch itself (fitting the movement with the dial, hands and the various parts of the case) should be carried out in Switzerland, along with the final testing of the movement. It also requires that at least 50% of the components of the movement should be manufactured in Switzerland.Certain regions in Switzerland have their own "place of origin" labels. One of the most renowned is "Genève", which identifies top-quality timepieces made in the city and canton of Geneva. Like "Swiss made", this label is very popular with counterfeiters and therefore benefits from continuous protection within the framework of the FH's anti-counterfeiting programme.The Swiss watch industry is very active in safeguarding the integrity of "Swiss made" and its other regional labels of quality.The vigilant consumer can also play an effective supporting role. By choosing reputable sales points and not being tempted by deals that are as dubious as they are outlandish, he or she will help to thwart counterfeiters, protect his or her own interests and contribute to the defence of fair trading.The FH and its regional representatives will be happy to provide further information on this subject. What is “Swiss Made”Source Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.What lies behind this reputation ?What does a label like this mean for the consumer ?"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).The Swiss are not the only watchmakers to manufacture high-quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.The intrinsic value of the "Swiss made" label, therefore, is the result of considerable efforts on the part of watch making companies, who are ultimately responsible for maintaining its reputation. While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.It is hardly surprising that this asset whets the appetite of counterfeiters. "Swiss made" has to be constantly protected on every market. Providing this protection is one of the principal tasks of the FH which conducts an on-going battle through legal and administrative channels to thwart anyone abusing the "Swiss" name. The weapons used in this battle are the laws of each of the countries concerned, backed by international agreements (bi-lateral treaties signed by Switzerland with several European countries and multi-lateral conventions drawn up by the World Intellectual Property Organization and by the World Trade Organization - TRIPS agreement).Recognizing that it must set the example, Switzerland has already reinforced the legal instruments at its disposal. The new law on "the protection of brand names and place of origin", passed on 28 August 1992, introduced more severe punishments. The Swiss customs authorities, for their part, keep a vigilant eye on all imports, exports and merchandise in transit.Moreover, a law "regulating the use of the name 'Swiss' for watches" sets out the minimum conditions that have to be fulfilled before a watch merits the "Swiss made" label. This law is based on a concept according to which Swiss quality depends on the amount of work actually carried out on a watch in Switzerland, even if some foreign components are used in it. It therefore requires that the assembly work on the movement (the motor of the watch) and on the watch itself (fitting the movement with the dial, hands and the various parts of the case) should be carried out in Switzerland, along with the final testing of the movement. It also requires that at least 50% of the components of the movement should be manufactured in Switzerland.Certain regions in Switzerland have their own "place of origin" labels. One of the most renowned is "Genève", which identifies top-quality timepieces made in the city and canton of Geneva. Like "Swiss made", this label is very popular with counterfeiters and therefore benefits from continuous protection within the framework of the FH's anti-counterfeiting programme.The Swiss watch industry is very active in safeguarding the integrity of "Swiss made" and its other regional labels of quality.The vigilant consumer can also play an effective supporting role. By choosing reputable sales points and not being tempted by deals that are as dubious as they are outlandish, he or she will help to thwart counterfeiters, protect his or her own interests and contribute to the defence of fair trading.The FH and its regional representatives will be happy to provide further information on this subject.
Betal per faktura
